Laura Tomana Joins Douglas Elliman Development Marketing as SVP of Market Data and Research

Douglas Elliman New Development Marketing (DEDM) announced today that Laura Tomana has joined the division as Senior Vice President of Market Data and Research. She will be based out of the brokerage’s MiMo Miami office. Laura Tomana Previously the SVP of Market Research in New York City at Brown Harris Stevens, and the Senior Economist at the Real Estate Board of New York (REBNY), Tomana monitored all economic trends, from real estate policy and development patterns to the economic behavioral patterns of New Yorkers regarding purchase and sales activity, retail activity, leasing activity and more. With more than 13 years of experience in providing comprehensive market research and analysis for new development projects, Tomana has been an indispensable source of insight and guidance for developers, agents and investors alike. Her work has been critical to the success of numerous significant new development projects totaling over $5 billion in sales and involving such best-in-class partners as Related Companies, Brookfield Properties, Mitsui Fodusan, Goldman Sachs and Wells Fargo. In her new role at DEDM, Tomana will oversee all market research and analysis for Florida, consulting on all aspect of pre-development planning including pricing, floor plan, finish and amenity recommendations to maximize sales velocity and sellout for each project.