‘That Great Gretsch Sound’—Views From the Gretsch Building, Williamsburg

Like the rest of New York’s boroughs, Brooklyn has been known for its consistent appetite for change. Its areas have evolved from industrial communities to trendy neighborhoods that new residents from around the world seek to call home. The many factories-turned-condominiums that dot the East River waterfront are well-known to be part of this rich history. Dig a little deeper though, and the stories behind these factories are often just as compelling as their inspiring nighttime views of Manhattan. The Gretsch Building at 60 Broadway, constructed in 1916, for example, went on to become one of the largest musical instrument manufacturing companies in the nation. Still bearing the “Gretsch Building No. 4” etching, the building was the manufacturing site for many drums, guitars and other string instruments, and served numerous musicians—from popular New York jazz players to famous country artists. And while the rooftop is now a place for residents to enjoy the views, it used to be the spot where workers would tan hides for drumheads. —by Lauren Teneriello   But corner residence loft 10C has even more of a story than its connection to the legendary name in the music world. The loft’s former tenant, artist Kehinde Wiley, is well known for his famous portrait of former President Obama. The portrait now hangs in the Smithsonian National Portrait Gallery. The loft is also the largest apartment in Williamsburg on one single level, compared only to townhouses in the neighborhood that don’t share the same impressive vistas. The loft’s corner position allows for dramatic north, south and west views, ever reminding occupants of the inspiring landscape that includes parts of both the Brooklyn and Manhattan skylines. And despite its long and impressive history, the Gretsch Building now includes amenities such as a contemporary lobby with a 24-hr doorman, an onsite resident manager and staff and a roof deck with outdoor furniture. The Gretsch Building combines the best of its historic prominence with modern living, fitting right in as part of the ever-evolving Brooklyn landscape. And with a spacious loft such as 10C, you can be part of New York City’s history—one that has a record for taking its past in stride while continuing to look forward. Contact Monica Luque to find out more about 60 Broadway, 10C in Williamsburg, Brookyln.